I recently stumbled on a Web site for an organization in the UK called “Customer First.”
I say “Panama Need Not Apply” in jest: this is exactly the kind of concept sorely needed in Panama. In Panama the concept is “The customer is the enemy.”
Customer First has what they call “32 Statements” which are goals for customer service for a successful company. Since I’m shopping for a lot of items for our new house, so dealing more than I’d like with Panamanian companies where as a “customer” I am viewed as an “interruption”, in the hopes that some of my Panamanian business friends will sit up and take notice, I include Customer First’s criteria.
These are the criteria against which you will be assessed on your journey towards achieving the Customer First Standard. There are 32 Statements in all, split across the three core elements.
CUSTOMER RELATIONSHIPS SECTION
We build successful long-term relationships with our customers
We build successful long-term relationships with other related service providers and suppliers for the benefit of our customers We identify our customers’ needs at the first point of contact with us We always ascertain customers’ existing relationships with other relevant service providers before providing services to avoid duplication Our customers can access other relevant and related services through their contact with us We always set aims and objectives that specify what our customers can expect from the service we provide to them We deliver services to our customers within agreed timeframes. We review to ensure they are achieving what we have agreed Our customer’s needs are reviewed on a regular, on-going basis All employees follow clear guidelines to ensure we select the most appropriate organisation to either contract with or refer to, in the best interests of the customer Our employees have access to up-to-date customer information which is updated accurately at regular agreed intervals We always follow up with our customers after we deliver services to them Where appropriate we always follow up our key customers after we refer them to other service providers and suppliers We always follow up and resolve customer complaints or concerns, swiftly We understand, evaluate and review the long term impact our services have on our customers
MARKET AWARENESS SECTIONOur employees, and all those working on our behalf, understand the purpose and aims of our organisation We have processes in place to keep our employees up to date with the changes in our industry sector and other related service provision We develop our services by working in partnership with other relevant service providers We have overall business objectives that we measure and regularly review We set overall objectives for service delivery which we regularly review to ascertain how our performance affects our customers We have processes in place to identify our customer groups and their needs which are reviewed regularly Potential customers are carefully selected and targeted in any marketing activity We have processes in place to share good practices with our customers and with other relevant organisations We support continuous improvement – we are able to demonstrate that we learn from our experience and make improvements to our services as a result The introduction of every new or changed service is based on a clear rationale
PEOPLE SECTIONWe ensure we recruit the best people for the job by using effective and appropriate recruitment methods in line with Equality of Opportunity principles All our employees understand their role within our organisation and are clear about what we expect from them Our employees have the necessary skills to effectively understand and meet customer needs We use customer feedback to evaluate our employees’ performance We regularly review and appraise our employees and ensure they are developed to perform their job effectively All employees have appropriate, and recent, training and development to perform their job effectively We evaluate employee training and development to ensure it has a positive impact on customer delivery Our employees deliver an impartial and objective service, acting in the best interests of the customer at all times
Whether it’s our local supermarket in Boquete, a building supplier in David, or a major appliance dealer . . . the customer in Panama is always the last consideration of business. Attractive color schemes, cool logos, nice uniforms for the employees, best parking space (maybe the only parking space) for the manager, lots of glossy advertising for goods you don’t have in stock and maybe can’t get . . . these are the important things in Panamanian business.









